Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
Do not underestimate the power you have.
Science does not know its debt to imagination.
If you're in tech, you can find artistry in what you're doing. Being creative with your tech is where success lies.
Don't just party. Save the internet. Lobby. Make media.
No one has 3 seconds for a brand, but they have 30 seconds for a story.
When you can take an idea and put it out there and have people connect with it, respond to it or interact with it, and make it better, I think that's sort of the magic of the collective conscience of what we call the internets.
Content calendars suck....it's like going to a cocktail party with a script.
If you do not care about your end user immensely, especially in the next few years, your brand will die.
Saying hello doesn't have an ROI. It's about building relationships.