You have to understand, my dears, that the shortest distance between truth and a human being is a story.
A story should have a beginning, a middle and an end... but not necessarily in that order.
Marketing is no longer about the stuff that you make, but about the stories you tell.
All stories teach, whether the storyteller intends them to or not. They teach the world we create. They teach the morality we live by. They teach it much more effectively than moral precepts and instructions.
It's like everyone tells a story about themselves inside their own head. Always. All the time. That story makes you what you are. We build ourselves out of that story.
Every great love starts with a great story...
After nourishment, shelter and companionship, stories are the thing we need most in the world.