Social media can be an enabler and an accelerator of existing core capabilities, values, attributes and plans. It can even be a catalyst for change. But it can't magically create what doesn't exist.
What used to be cigarette breaks could turn into 'social media breaks' as long as there is a clear signal and IT isn't looking.
Privacy is dead, and social media holds the smoking gun.
You can't buy attention anymore. Having a huge budget doesn't mean anything in social media…The old paradigm was pay to play. Now you get back what you authentically put in. You've got to be willing to play to play.
Social Media is about sociology and psychology more than technology
There is one important thing to remember: the tools don't make the movie, you make the movie
The more the data banks record about each one of us, the less we exist.