If you liked it then you shoulda wrapped a <div> 'round it.
So far, for writers and publishers, the notion of an ebook is something that you sort of surrender to.
The reason social media is so difficult for most organizations: It's a process, not an event.
3 months is a year in new technology.
The book is the greatest interactive medium of all time. You can underline it, write in the margins, fold down a page, skip ahead. And you can take it anywhere.
The future is already here - it's just not evenly distributed.
This is why I loved technology: if you used it right, it could give you power and privacy.