"We change the world" is a f***ing bad baseline.
Business is my DNA.
Do you have a grasp of the problem and do you care about the end user? That's what drives success in startups.
You will love brands when they love you first.
Caring is scalable now.
When someone says something nice about you, and you retweet it, you're bragging!
There is no such thing as a "social media campaign".
Old Spice's campaign is an example of what not to do in the social space.
Part of why you love your parents is because they loved you first, brands need to do that.
More data is created in 48 hrs than was created from the beginning of time to 2003.